The world is changing, as are the problems conferred to design. Using both his more personal projects and those developed by his Intégral workshops in Paris and Zurich as starting points, Ruedi Baur will analyse the new requirements of readability, orientation, scene setting, those relating to identification, exchange, sharing, as well as to participation, good neighbourliness, the vision of a desired future and making it happen. He will also present the various studies that he is developing in a variety of European schools. Studies which delve into fields hardly touched upon by designers: international organisations and managing their visibility; universities and other complex organisms, and their difficulties in finding ways to represent themselves which go further than the administrative structures to make the knowledge they transmit and produce understandable; public areas, citizenship and the pleasures of living… To sum up, Ruedi Baur will talk to us of what motivates him to pursue, time and again, the profession of designer, or rather this creative attitude, as he defines the term with reference to Bauhaus teacher Làszlò Moholy-Nagy.
The New School University, New York, système d’Orientation, © Intégral Ruedi Baur
Hypothèses pour un interstice public, Bordeaux, dans le cadre de Agora 2014 © Laboratoire irb
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