FABRICA

27.04.2016 - 22.05.2016
RUE DE STRASBOURG

Designers: Sam Baron, Coralie Gourguechon, Silvia Matias, Elise Santangelo, Angelo Semeraro

“Everyone has the right to live in a great place. More importantly, everyone has the right to contribute to making the place where they already live great.”
Fred Kent, President, Project for Public Spaces

Fabrica is an Italian-based communication research centre also offering courses to students that aim to specialise in various communication-related fields, such as photography, journalism and design. In the context of Design City 2016, Fabrica’s mission is to act as the consultant for a new visual landmark for the Rue de Strasbourg and its surrounding area.

Through their project , Fabrica’s creative team explores light and dark, individual and community, creating a new, inclusive, universal language for this multicultural street, transforming negative perception into positive content.

Using the humble dot as a simultaneous metaphor of an individual within a greater community, as well as locations on a map, Fabrica designs a system that becomes a way to connect, draw or write – a way to communicate, no matter language, age, or origin. This allows evolution, and adapts to different needs and expressions, from children to shopkeepers to passers-by.

Through collaboration with both residents and visitors, the result is a pathway of dots adorning the street, leading to the facade of the Community Center, forming a collective voice which generates meaningful and visual content.

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© Photo: Fabrica

Project partner

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