TALKS TO TURN YOU ON

VIDEOS OF THE SYMPOSIUM ABOUT DESIGN THINKING IN BUSINESS AND CULTURE

MUDAM

On 27.4.2012, within the framework of Design City 2012, Mudam Luxembourg – Musée d’Art Moderne Grand-Duc Jean hosted a symposium about design thinking in business and culture called Turn Me On – Design hits on LXBG. One of the leading questions of the day, discussed by Luxembourg based designers and international experts was: which added value can design thinking bring to Luxembourg’s business, education and culture?

© Photo: Jessica Theis / Blue Box Design

The day included screenings of best practices, entitled Design Talks and produced by Luxinnovation, that address the value of design in three enterprises: NBR (Norbert Brakonier), Gardula Constructions Métalliques, and Steffen.

DESIGN TALK WITH GUY GARDULA
Innovation by Design in Luxembourg companies
Guy Gardula (Guy Gardula et Associés SA) on Product improvement by design

DESIGN TALK WITH NORBERT BRAKONIER
Innovation by Design in Luxembourg companies
Norbert Brakonier (Norbert Brakonier SA) on Development of new products through design

DESIGN TALK WITH FRANK STEFFEN
Innovation by Design in Luxembourg companies
Frank Steffen (Steffen Group) on Development of new markets through design

TURN ME ON: CHARLES LANDRY
How to make the most of Luxembourg’s diversity
Keynote lecture by Charles Landry – strategic thinker, researcher and author (UK)

TURN ME ON: EXPERT PANEL
Expert panel moderated by Hans Venhuizen (NL), with introductory statements by Mustafa Tazeoglu – Urban Rhizome (D), Bob Krieps – Director at the Ministry of Culture (L), Lucienne Blessing – Vice-President for research, University of Luxembourg (L), Anna Bernagozzi – Design consultant and theorist (F)
Co-panelist: Robert Dennewald (L)

TURN ME ON: ANNA BERNAGOZZI
Beyond Co-creation
Anna Bernagozzi – design consultant and theorist (F)

TURN ME ON: SOPHIE KRIER
Field Essay: Where do I end and where do you begin
Experiential interlude by Sophie Krier - designer, researcher and conference curator (L/B)

TURN ME ON: JURGEN BEY
The new landscape of work
Keynote lecture by Jurgen Bey - Studio Makkink & Bey – designer, director of MA Sandberg Institute Amsterdam (NL)

TURN ME ON: SEBASTIAN BERGNE
Design and industry
Keynote lecture by Sebastian Bergne – Industrial designer (UK)

TURN ME ON: CLOSING WORDS
Day moderator Tracey Metz (USA/NL) and keynote speaker Charles Landry (UK) with some closing words of advise on which added value design thinking could bring to Luxembourg.