May
31
2010

PAUL FLOWERS (GROHE) conference_”Design is a strategic pillar”

Guest speaker: Paul Flowers
Vice President of Design, Grohe

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Chambre of Commerce, Luxembourg-Kirchberg

Wednesday 2nd of June 2010, 6.15pm – 8pm

When Design is strategically integrated within companies, it significantly contributes to generating innovative ideas and transforming them into marketable, intuitive and attrac- tive products, services, processes and systems. Design can be transversally applied within an organization, and represents an effective driver of user-centre innovation. Investing in Design leads to the creation of added value and strongly contributes to building sustainable competitive advantage. Illustrating how Design should be considered as an integral part of the overall business strategy is the content of Paul Flowers’ conference.

Paul Flowers is Vice President of Design for Grohe and winner of the “40 under 40® award” and the “red dot design award” in 2006, 2007, 2008, 2009. The red dot award is one of the most prestigious design competitions in the world and the newest prize 40 under 40® is an annual award programme that celebrates the newest new talented generation of European designers. The programme is aimed at supporting new and emerging design talents which are likely to influence thinking and theory of the European Design’s nearest future.

Paul Flowers began his international career working for various prestigious London-based design studios, moving on to design for some of the largest corporations worldwide like IBM (UK), Electrolux (IT), and Philips (NL). In November 2005, Paul was invited to join Grohe (DE) as head of the design department. Producing inspirational design concepts with his talented in-house team of 13 designers, his activities have rewarded Grohe with a number of prestigious design awards. (iF and Red Dot). As the world’s leading single-brand manu- facturer and supplier of sanitary fittings, GROHE is already renowned for its technological expertise and quality standards.

Paul is dedicated to re-affirming the company’s design credentials, as well as establishing Grohe as a benchmark brand.

In English. Free of charge

Venue: Chambre de Commerce Luxembourg 7, Rue Alcide de Gasperi, L-2920 Luxembourg-Kirchberg

Registration: events@luxinnovation.lu / f +352 43 81 20

For more information jean.schiltz@luxinnovation.lu / t +352 43 62 63-1

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